What began as a Backstreet Boys satire turned into a ground-breaking drag king movement across Tasmania.
I script, film, and edit every piece of content as a complete one-person production pipeline (iPhone, Sony ZV-E10, DJI Osmo Pocket 4, Procreate, and CapCut). Using social media as their primary engagement engine, I create UGC content, music clips, live performance edits, and carousel stacks that put a signature Back Door Boyz spin on digital trends.
I strategically built a multi-platform ecosystem for The Back Door Boyz that extends well beyond live performance. I established the complete brand identity, including custom merchandise, gig posters, social media content, and channel management. To ground their working-class tradie personas, I built an interactive website styled after a classic Australian hardware store (think Bunnings). By blending irreverence with accessibility, every piece of content opens up meaningful conversations around gender, sexuality, and regional culture.
Designed to showcase the duo's creative chemistry and visual storytelling beyond the live stage.
Music: "Leave the Door Open" by Silk Sonic (Bruno Mars, Anderson .Paak)
"Leave The Door Open"
"Timber"
A satirical Tinder swipe-left app where users get zero matches
110k + views and 2.5k+ Organic shares across Instagram and Facebook
The Concept: Filmed while capturing promo assets for an upcoming event, this spontaneous UGC showcase highlighted the duo in their element across their local town, generating viral regional reach.
"New Norfolk: The Cultural Capital of Tasmania"
(Viral UGC)
Live Performance Scale
Key Metrics
Academic & Media Feature
Ecosystem & Brand Extension
1,200-5,000 Live Audiences.
Co-hosted and performed mainstage sets at major community properties, including Judy’s Pride Ball and TasPride’s Party in the Park.
Profiled by Dr. Kerryn Drysdale for a forthcoming publication with New Generation Publishing (UK), alongside coverage on ABC News and LOTL Magazine.
The Inception of the Concept
What began as a Backstreet Boys satire turned into a ground-breaking drag king movement across Tasmania.
I script, film, and edit every piece of content as a complete one-person production pipeline (iPhone, Sony ZV-E10, DJI Osmo Pocket 4, Procreate, and CapCut). Using social media as their primary engagement engine, I create UGC content, music clips, live performance edits, and carousel stacks that put a signature Back Door Boyz spin on digital trends.
The Expansion of the Impact
I strategically built a multi-platform ecosystem for The Back Door Boyz that extends well beyond live performance. I established the complete brand identity, including custom merchandise, gig posters, social media content and channel management.
To ground their working-class tradie personas, I built an interactive website styled after a classic Australian hardware store (think Bunnings).
By blending irreverence with accessibility, every piece of content opens up meaningful conversations around gender, sexuality, and regional culture.
Expanded the brand beyond live performance with the King Karaoke and New Norfunk community activation, and an active co-hosted podcast "Tassie Drag Stories".
