New NorFunk
The Catalyst for Regional Change
A twice‑yearly variety show in regional Tasmania.
Key Metrics
Viral Creative Reach
Integrated character-driven social media content, creating a campaign reel featuring "Barry and Gary" that went viral with over 100,000 collective views across IG and FB.
Commercial Viability
Successfully scaled the event's local footprint to achieve 3 consecutive sell-out dates, proving that regional areas can actively sustain inclusive programming.
Cultural & Social Return
Expanded marketing from niche audiences to broad-based rural participation, while directly routing event proceeds to fund the annual Artfully Queer programme.
The Genesis of the Activation
New NorFunk is a project created to give regional LGBTQIA+ communities a visible, safe and inclusive stage, where I lead branding, social content and event production.
It began as a direct response to geographic isolation, aiming to build a high‑energy variety platform where rural‑based performers could showcase their talent locally while still feeling welcoming to the broader community. To protect a vulnerable audience from negative online voices, I grew the event using strict organic reach rather than paid advertising. Partnering with TasPride for backend support, the Kinetic Rainbow Bus for transport and The Welcome Swallow Brewery as host venue, I designed an immersive, safety‑first environment that helped turn passive observers into active co‑creators.