TasPride
Visual Design & Branding
Four years of strategic design & content driving community activation.
The Evolution of the Partnership
My relationship with TasPride began as a community member entering work into their Artfully Queer program. In 2023 I created a T‑shirt design for Tasmania’s float at WorldPride in Sydney. In 2024 I was asked to design the festival cover on a one‑week turnaround, while the organisation was rebranding. By 2025 I was evolving the new brand across the festival cover, posters, street flags, T‑shirts and social content. In 2026 I led the full visual rollout, designing a 32‑page program, street banners, social media assets and video, building on previous years’ artwork while moving the brand forward
TasPride is a volunteer‑run not‑for‑profit that creates events and support for LGBTQIA+ communities across Tasmania
From initial branding, I progressed to lead the design and layout of the full 36-page festival program by 2026.
Strategic Growth
Content & Engagement
Event Collateral
Expanded scope to include legacy events like the Queen’s Ball and promotional content driving 5,000+ attendees to Party in the Park
Key Metrics
Integrated social media content strategy, creating Reels that helped drive parade participation from 900 (2023) to 1,500 (2026).