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Shan Hooper: Graphic Designer & Visual Strategist

For small businesses, venues and festivals with big hearts.

  • Brand & Visual Identity
  • Event Festival Branding
  • Campaign & Launch Design
  • Graphic Design, Illustration & Mixed Media
  • Social Media & Audience Experience

I support organisers, curators and owners with branding, visual design and content so your festival, event, venue or business feels clear, cohesive and easy to promote.

Case Studies

The Back Door Boyz

Brand identity, multi-platform content strategy, and digital production revolutionising the drag king scene in Tasmania.

Over 110k+ Organic Social Media Views

Case Studies

The Back Door Boyz

Brand identity, multi-platform content strategy, and digital production revolutionising the drag king scene in Tasmania.

Over 110k+ Organic Social Media Views

New NorFunk

Created cultural change in the Derwent Valley, Tasmania towards a more inclusive and safer space.

Project summary slide titled "New NorFunk Community Activation (2022 - 2026)". On the left is a vibrant purple leopard-print poster for the 16 May 2026 event featuring a grid of performer headshots and a rainbow SkyBus. On the top right is a black-and-white cinematic collage of two performers—one speaking on a retro phone behind a "Top Secret" folder, and the other reacting with an open-mouthed expression.

Branding, social content and event production for New NorFunk to grow a playful, inclusive night in Hobart / nipaluna, Tasmania.

Welcome Swallow Brewery

Graphic design presentation slide for Welcome Swallow Brewery dated 2026. The left side displays a dark menu flyer featuring opening hours, a photo of a pint of beer and a burger, and a pink neon "Drag Bingo" event poster. The right side shows a photo of the brewery's interior, featuring lush green plants, a wooden table, a green sofa, and a colorful mural on the back wall.
Portfolio showcase slide titled "TasPride 2023-2026" on a bright blue sunburst background. It features two event posters: on the left, a large illustrated pineapple wearing rainbow sunglasses next to a cruise boat; on the right, a vibrant blue cocktail glass topped with cream and candy, flanked by a sweeping wave of multi-colored glossy rainbow liquid.

Content strategy, graphic design and engagement for Welcome Swallow to turn a local brewery into a community hub.

TasPride Festival

Visual design and branding for TasPride Festival to grow visibility and celebrate community.

Grew Facebook views from around 11k to over 65k a month.

Parade day attendance grew from 900 to 1,500.

Project summary slide titled "New NorFunk Community Activation (2022 - 2026)". On the left is a vibrant purple leopard-print poster for the 16 May 2026 event featuring a grid of performer headshots and a rainbow SkyBus. On the top right is a black-and-white cinematic collage of two performers—one speaking on a retro phone behind a "Top Secret" folder, and the other reacting with an open-mouthed expression.

New NorFunk

Branding, social content and event production for New NorFunk to grow a playful, inclusive night in Hobart / nipaluna, Tasmania.

Created cultural change in the Derwent Valley, Tasmania towards a more inclusive, safer space.

Graphic design presentation slide for Welcome Swallow Brewery dated 2026. The left side displays a dark menu flyer featuring opening hours, a photo of a pint of beer and a burger, and a pink neon "Drag Bingo" event poster. The right side shows a photo of the brewery's interior, featuring lush green plants, a wooden table, a green sofa, and a colorful mural on the back wall.

Welcome Swallow Brewery

Content strategy, graphic design and engagement for Welcome Swallow to turn a local brewery into a community hub.

Grew Facebook views from around 11k to over 65k a month.

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Spec / Concept Work

Self-initiated briefs exploring strategy, multi-channel creative direction, and brand experiences for companies I admire.

Who Gives A Crap

A speculative multi-channel strategy built around the double meaning of "Who Gives A Crap." Designed as a self-initiated brand brief, this concept pairs high-energy lifestyle humor with cheeky product storytelling.

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