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Shan Hooper: Graphic Designer & Visual Strategist

For small businesses, venues and festivals with big hearts.
- Brand & Visual Identity
- Event Festival Branding
- Campaign & Launch Design
- Graphic Design, Illustration & Mixed Media
- Social Media & Audience Experience
Case Studies

The Back Door Boyz
Brand identity, multi-platform content strategy, and digital production revolutionising the drag king scene in Tasmania.
Over 110k+ Organic Social Media Views
New NorFunk
Created cultural change in the Derwent Valley, Tasmania towards a more inclusive and safer space.
Branding, social content and event production for New NorFunk to grow a playful, inclusive night in Hobart / nipaluna, Tasmania.
Welcome Swallow Brewery
Content strategy, graphic design and engagement for Welcome Swallow to turn a local brewery into a community hub.
TasPride Festival
Visual design and branding for TasPride Festival to grow visibility and celebrate community.
Grew Facebook views from around 11k to over 65k a month.
Parade day attendance grew from 900 to 1,500.
Spec / Concept Work
Self-initiated briefs exploring strategy, multi-channel creative direction, and brand experiences for companies I admire.
Who Gives A Crap
A speculative multi-channel strategy built around the double meaning of "Who Gives A Crap." Designed as a self-initiated brand brief, this concept pairs high-energy lifestyle humor with cheeky product storytelling.
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